Estratégia omnichannel na perspectiva da economia circular: uma estrutura conceitual
DOI:
https://doi.org/10.47842/juts.v5i1.50Palavras-chave:
Economia circular, Cadeia de suprimento de ciclo fechado, Transformação digital, Solução omnichannel, Mecanismos de incentivo comportamentalResumo
Objetivo: analisar os benefícios do blockchain para a economia circular (EC) consistindo tanto em cadeia de suprimento de ciclo fechado (CSCF) quanto em soluções de omnichannel reverso. Ao garantir transparência, rastreabilidade, visibilidade e segurança, o blockchain permite que as empresas adquiram capacidade operacional através de um CSCF e capacidade de serviço através do omnichannel reverso, o que pode aumentar significativamente o desempenho do negócio. A rede de relacionamentos associada pode ser reforçada através do estabelecimento de incentivos que incluem tanto smart contracts no blockchain quanto abordagens de retorno ativo na EC.
Método: as lacunas se ligam ao impacto do blockchain nos sistemas de EC (CSCF e omnichannel reverso). Para este fim, os procedimentos foram realizados desde a formulação da questão de pesquisa até a análise de artigos, utilizando a abordagem de revisão sistemática da literatura.
Resultados e conclusão: blockchain permite um sistema de EC mais eficiente com soluções de omnichannel reverso. A rede CSCF pode se beneficiar de uma abordagem de retorno ativo desenvolvendo incentivos atraentes para coletores e ampliando os efeitos positivos do blockchain. Os incentivos aos coletores são cruciais para fortalecer as capacidades operacionais e de serviço dos sistemas de EC.
Implicações da pesquisa: os varejistas podem usar os resultados desta pesquisa para desenvolver estratégias de omnichannel sustentável. Além disso, os pontos de coleta precisam estar estrategicamente posicionados para viabilizar esta operação e integrar o conceito de smart contracts.
Originalidade/valor: Este trabalho adota uma nova abordagem ao estudo da EC, considerando um sistema circular duplo que consiste em um CSCF e um omnichannel reverso.
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